{"id":5558,"date":"2014-05-12T22:12:20","date_gmt":"2014-05-13T05:12:20","guid":{"rendered":"http:\/\/www.bigjimindustries.com\/wordpress\/?p=5558"},"modified":"2014-05-28T22:16:50","modified_gmt":"2014-05-29T05:16:50","slug":"tort-tort-godzilla","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2014\/05\/12\/tort-tort-godzilla\/","title":{"rendered":"Tort Tort Godzilla!"},"content":{"rendered":"<p><a href=\"http:\/\/www.mercurynews.com\/business\/ci_25745355\/protecting-godzilla-even-giant-monsters-need-lawyers\" target=\"_blank\"><em>from The San Jose Mercury News<\/em><\/a><\/p>\n<h1 id=\"articleTitle\" class=\"articleTitle\">Protecting Godzilla: Even giant monsters need lawyers<\/h1>\n<p class=\"bylinejb\">By Anthony McCartney \/ Associated Press<\/p>\n<p class=\"bylineaffiliation\"><a style=\"color: #5278ae;\" href=\"http:\/\/www.mercurynews.com\/portlet\/article\/html\/imageDisplay.jsp?contentItemRelationshipId=5945851\" target=\"_new\"><img decoding=\"async\" title=\"This Wednesday, April 23, 2014 photo shows Godzilla products in the Century City office of entertainment and intellectual property litigation attorney\" src=\"http:\/\/extras.mnginteractive.com\/live\/media\/site568\/2014\/0512\/20140512__ssjm0513godzilla~1.JPG\" alt=\"This Wednesday, April 23, 2014 photo shows Godzilla products in the Century City office of entertainment and intellectual property litigation attorney\" width=\"480\" height=\"auto\" border=\"0\" \/><\/a><\/p>\n<p>LOS ANGELES &#8212; He spews radioactive fire, razes cities and pummels creatures from Earth and beyond, but even Godzilla needs a good lawyer sometimes. After all, you don&#8217;t survive 60 years in the movie business without taking some fights to court.<\/p>\n<p>For decades, attorneys acting on behalf of Godzilla&#8217;s owners, Tokyo-based Toho Co. Ltd., have amassed a string of victories, fighting counterfeiters and business titans such as Comcast and Honda along the way. The opponents have come from all corners of pop culture: TV commercials, video games, rap music and even the liquor industry.<\/p>\n<p>The litigation has kept Godzilla&#8217;s brand thriving and helped pave the way for commercial and merchandising tie-ins that will accompany the monster&#8217;s return to the big screen on Friday after a 10 year hiatus. Godzilla&#8217;s image is for sale, but permission is needed.<\/p>\n<p>Toho&#8217;s attorneys use copyright and trademark law as effectively as Godzilla uses his tail and claws to topple buildings and swat opponents. Their court injunctions have permanently whacked music, books and movies from store shelves.<\/p>\n<p>[ <a href=\"http:\/\/www.mercurynews.com\/business\/ci_25745355\/protecting-godzilla-even-giant-monsters-need-lawyers\" target=\"_blank\">click to continue reading at the SJ Merc<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>from The San Jose Mercury News Protecting Godzilla: Even giant monsters need lawyers By Anthony McCartney \/ Associated Press LOS ANGELES &#8212; He spews radioactive fire, razes cities and pummels creatures from Earth and beyond, but even Godzilla needs a good lawyer sometimes. After all, you don&#8217;t survive 60 years in the movie business without [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-5558","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/5558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=5558"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/5558\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=5558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=5558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=5558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}