{"id":3911,"date":"2013-01-28T15:19:56","date_gmt":"2013-01-28T22:19:56","guid":{"rendered":"http:\/\/www.bigjimindustries.com\/wordpress\/?p=3911"},"modified":"2013-01-28T15:27:44","modified_gmt":"2013-01-28T22:27:44","slug":"james-freys-ip-factory","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2013\/01\/28\/james-freys-ip-factory\/","title":{"rendered":"\u201cIf there\u2019s a great idea, our job is to figure out what to do with it.\u201d"},"content":{"rendered":"

from Publishing Perspectives<\/em><\/a><\/p>\n

How James Frey\u2019s \u201cIP Factory\u201d is Re-imagining Book Packaging<\/h1>\n

By Rachel Aydt
\n<\/em>
\n\"\" The multi-media packaging business Full Fathom Five, the brainchild of James Frey \u2014 who until Lance Armstrong appears on TV today, was likely Oprah\u2019s most famous confessor \u00a0\u2014 has refined a business formula that marries talented writers, filmmakers, television producers, video game makers and toy designers, into one big collaborative \u201cIP Factory.\u201d<\/p>\n

Frey explains that the formula isn\u2019t as Draconian as it\u2019s been made out to be in the press since the company\u2019s inception. In the past, their work for hire contracts were publicly vilified, most extremely by a writer in\u00a0New York\u00a0Magazine<\/em>\u00a0in 2010 (who had a project in the works with Full Fathom that went sour).\u00a0The article\u00a0claimed that Frey\u2019s company was a \u201cFiction Factory\u201d employing hungry young talent, plucked straight from enviable MFA programs, at the pay rate of (wait for it) $250 per book. \u201cThe fact that we work exclusively with graduate students is a myth,\u201d says Frey. \u201cIt\u2019s not true. We work with\u00a0New York Times<\/em>\u00a0bestselling writers as well as talented up and comers.\u201d Contractually their pay scale isn\u2019t standardized, he explains \u2014 nor could it be \u2014 because their products are spread so far across the multimedia map, not just in terms of medium, but also in terms of audience.<\/p>\n

\u201cMany book packagers focus on one demographic, like Alloy, who makes books and products exclusively for teenaged girls,\u201d he says. Alloy, of course, is the force behind the adolescent girl phenoms\u00a0Gossip Girl<\/em>,\u00a0The Vampire Diaries<\/em>,\u00a0and the\u00a0Sisterhood of the Traveling Pants<\/em>\u00a0franchises. \u201cAnd I have a lot of admiration for what they\u2019ve done. We\u2019ve done some things for that age group, but I like to think that we\u2019re \u2018demographic agnostic.\u2019 We\u2019re not working with a specific demographic. If we have a great idea for a new population, we\u2019ll try it out.\u201d\u00a0The collaborative piece of his business lies in deciding how to best roll out an idea. \u201cIf there\u2019s a great idea, our job is to figure out what to do with it.\u201d<\/p>\n

[ click to continue reading at Publishing Perspectives<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"

from Publishing Perspectives How James Frey\u2019s \u201cIP Factory\u201d is Re-imagining Book Packaging By Rachel Aydt The multi-media packaging business Full Fathom Five, the brainchild of James Frey \u2014 who until Lance Armstrong appears on TV today, was likely Oprah\u2019s most famous confessor \u00a0\u2014 has refined a business formula that marries talented writers, filmmakers, television producers, […]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2,4,7],"tags":[],"class_list":["post-3911","post","type-post","status-publish","format-standard","hentry","category-conversation-information","category-literary-news","category-projects"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/3911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=3911"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/3911\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=3911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=3911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=3911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}