{"id":3748,"date":"2012-12-29T00:02:49","date_gmt":"2012-12-29T07:02:49","guid":{"rendered":"http:\/\/www.bigjimindustries.com\/wordpress\/?p=3748"},"modified":"2012-12-29T00:08:22","modified_gmt":"2012-12-29T07:08:22","slug":"soundtrack-to-james-frey-salman-rushdie-and-the-bible-god-love-booktrack","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2012\/12\/29\/soundtrack-to-james-frey-salman-rushdie-and-the-bible-god-love-booktrack\/","title":{"rendered":"Soundtrack to James Frey, Salman Rushdie and The Bible (God love Booktrack and Peter Thiel, too!)"},"content":{"rendered":"<p><a href=\"http:\/\/techcrunch.com\/2012\/12\/17\/booktrack-2m-series-b\/\" target=\"_blank\"><em>from TechCrunch<\/em><\/a><\/p>\n<h1>Booktrack Raises $2 Million From Peter Thiel, Park Road, And Others To Add Soundtracks To\u00a0E-books<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-right: 10px;\" alt=\"booktrack\" src=\"http:\/\/tctechcrunch2011.files.wordpress.com\/2011\/08\/booktrack.png?w=273\" width=\"273\" height=\"96\" \/><\/p>\n<p>New Zealand-based startup\u00a0<a href=\"http:\/\/www.booktrack.com\/\" target=\"_blank\">Booktrack<\/a>\u00a0<a href=\"http:\/\/techcrunch.com\/2011\/08\/24\/fad-or-future-booktrack-adds-music-sound-effects-to-e-books-peter-thiel-invests\/\" target=\"_blank\">launched last year<\/a>\u00a0to provide e-book readers with something that they\u2019ve been missing: soundtracks to go along with what they\u2019re reading. To push that idea forward, the startup has raised $2 million in Series B funding from Peter Thiel\u2019s Valar Ventures, Park Road Post Production, Weta Digital GM Tom Greally, Sparkbox Ventures, New Zealand Venture Investment Fund, EFU Investments Ltd., Stephen Tindall\u2019s K One W One, and others.<\/p>\n<p>The idea behind Booktrack is to make e-books more engaging by providing background music and sounds that go along with what you\u2019re reading. According to founder Paul Cameron, it\u2019s like providing the soundtrack to complement the text. Readers who try it out seem to like it \u2014 about 27 percent of customers who download a free sample purchase the book, and about 40 percent of those downloaded end up being read cover-to-cover.<\/p>\n<p>So far, the startup has published soundtracks for books from the likes of <strong>James Frey<\/strong> and <strong>Salman Rushdie<\/strong>, and recently also released a soundtracked version of <strong>The Bible<\/strong>. But the key to its success will also depend on its ability to work with major publishing houses, which it\u2019s already starting to do. It\u2019s had books from Random House and HarperCollins, among others.<\/p>\n<p>[ <a href=\"http:\/\/techcrunch.com\/2012\/12\/17\/booktrack-2m-series-b\/\" target=\"_blank\">click to read complete article at TechCrunch.com<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>from TechCrunch Booktrack Raises $2 Million From Peter Thiel, Park Road, And Others To Add Soundtracks To\u00a0E-books New Zealand-based startup\u00a0Booktrack\u00a0launched last year\u00a0to provide e-book readers with something that they\u2019ve been missing: soundtracks to go along with what they\u2019re reading. To push that idea forward, the startup has raised $2 million in Series B funding from [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-3748","post","type-post","status-publish","format-standard","hentry","category-conversation-information","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/3748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=3748"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/3748\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=3748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=3748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=3748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}