{"id":2894,"date":"2011-04-08T00:34:22","date_gmt":"2011-04-08T07:34:22","guid":{"rendered":"http:\/\/bigjimindustries.com\/wordpress\/index.php\/2011\/04\/brand-x\/"},"modified":"2011-04-11T17:43:10","modified_gmt":"2011-04-12T00:43:10","slug":"brand-x","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2011\/04\/08\/brand-x\/","title":{"rendered":"Brand X"},"content":{"rendered":"

from The New York Times<\/a><\/em><\/p>\n

Unearthing a Celluloid Artifact of the \u201960s<\/h1>\n

<\/p>\n

Camilla McGrath<\/p>\n

By RACHEL WOLFF<\/span><\/p>\n

In the 1960s, the Pop artist Wynn Chamberlain often toyed with making a movie and spent time visiting various avant-garde filmmakers on their sets. In 1963 he bought 10 rolls of 16-millimeter film, only to come across\u00a0Andy Warhol<\/a>\u00a0using them, on a visit to Mr. Chamberlain\u2019s country house, to shoot the poet John Giorno sleeping for the early \u201canti-film\u201d \u201cSleep.\u201d<\/p>\n

When Mr. Chamberlain finally did make a film, \u201cBrand X,\u201d in 1969, it did not turn out to be the sort of hard-to-penetrate work that friends like Mr. Warhol had been creating.<\/p>\n

\u201cWe thought we were making an art film,\u201d Mr. Chamberlain, now 83 and based in Morocco, said in an interview recently. But eventually \u201cwe realized that it was a populist film.\u201d A satirical take on television, with fake programs and commercials, \u201cBrand X\u201d anticipated TV and movie comedies of the next decade like \u201cSaturday Night Live<\/a>,\u201d \u201cSCTV\u201d and\u00a0\u201cThe Kentucky Fried Movie,\u201d<\/a>\u00a0though in a more absurdist vein and with a more political view.<\/p>\n

The film, which featured Abbie Hoffman,\u00a0Sam Shepard<\/a>, Sally Kirkland and the Warhol superstars Ultra Violet, Candy Darling and Taylor Mead, was released in 1970 in New York, Washington and Los Angeles. Vincent Canby endorsed it in The New York Times as \u201ca tacky, vulgar, dirty, sometimes dull, often hilarious movie\u201d with the tone of \u201ca liberated college humor magazine.\u201d<\/p>\n

[ click to continue reading at NYTimes.com<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"

from The New York Times Unearthing a Celluloid Artifact of the \u201960s Camilla McGrath By RACHEL WOLFF In the 1960s, the Pop artist Wynn Chamberlain often toyed with making a movie and spent time visiting various avant-garde filmmakers on their sets. In 1963 he bought 10 rolls of 16-millimeter film, only to come across\u00a0Andy Warhol\u00a0using […]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2894","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/2894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=2894"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/2894\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=2894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=2894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=2894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}