{"id":243,"date":"2008-04-02T01:53:44","date_gmt":"2008-04-02T08:53:44","guid":{"rendered":"http:\/\/bigjimindustries.com\/wordpress\/index.php\/2008\/04\/tar-is-art-spelled-loopwise\/"},"modified":"2008-04-03T12:35:03","modified_gmt":"2008-04-03T19:35:03","slug":"tar-is-art-spelled-loopwise","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2008\/04\/02\/tar-is-art-spelled-loopwise\/","title":{"rendered":"Tar Is Art Spelled Loopwise"},"content":{"rendered":"

from MediaBistro<\/a><\/span><\/p>\n

<\/span><\/p>\n

Tar<\/em>: New Mag From\u00a0Blackbook<\/em>\u00a0Founder<\/h2>\n

\u00a0\"Thinker<\/span><\/p>\n

Evanly Schindler<\/strong>, the visionary behind\u00a0Blackbook<\/em>, is jumping back into the magazine world with\u00a0Tar<\/em>, a glossy publication slated to launch in October produced by Tar Art Media, the company he runs with\u00a0Maurizio Marchiori<\/strong>, formerly VP of global marketing and communications at Diesel. “Everything [about Tar Art Media] is connected by art, aesthetics and social consciousness,” Schindler said. “[Tar<\/em>] is a high-concept publication with the ability to be sustainable.”<\/p>\n

To achieve this, the magazine will be published on a combination of recycled and eco paper (meaning, for every tree cut down, one is planted). As a result, paper quality and “digital treatment” varies throughout the prototype we were shown, but according to Schindler, advertisers have not shied away \u2014 paging through the mag is actually a very cool feeling. “People [and advertisers] are psyched by something that’s beautiful but is going deeper into people’s minds,” Schindler says, crediting the biannual publishing schedule for allowing editors to focus on big-picture topics. (Every page of the prototype has a swatch of tar on it, creating a “visceral experience.”)<\/p>\n

But what about the other big names involved with the project?<\/p>\n

Known entities fill\u00a0Tar<\/em>‘s masthead.\u00a0John Mailer<\/strong>\u00a0(son of Norman) and\u00a0Alexandra Kerry<\/strong>\u00a0(daughter of John) are editors. Former\u00a0Domino<\/em>\u00a0features editor\u00a0Zo\u00eb Wolff<\/strong>fills the executive editor role.\u00a0Susan Cappa<\/strong>, launch publisher for Style.com and former associate publisher at\u00a0Vogue<\/em>, is the publisher.\u00a0Neville Wakefield<\/strong>, curator of Frieze and PS1 is\u00a0Tar<\/em>‘s creative director with\u00a0Bill Powers<\/strong>\u00a0joining as artistic director. The pub won’t skimp on contributors, either, as Schindler tapped his Rolodex and recruited art-world notables\u00a0Julian Schnabel<\/strong>,\u00a0Matthew Barney<\/strong>and\u00a0Juergen Teller<\/strong>\u00a0to contribute to the first issue.<\/span>\u00a0<\/p>\n

[ click to read full blurb at MediaBistro.com<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"

from MediaBistro Tar: New Mag From\u00a0Blackbook\u00a0Founder \u00a0 Evanly Schindler, the visionary behind\u00a0Blackbook, is jumping back into the magazine world with\u00a0Tar, a glossy publication slated to launch in October produced by Tar Art Media, the company he runs with\u00a0Maurizio Marchiori, formerly VP of global marketing and communications at Diesel. “Everything [about Tar Art Media] is connected […]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-243","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=243"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/243\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}