{"id":2367,"date":"2010-03-30T14:52:23","date_gmt":"2010-03-30T21:52:23","guid":{"rendered":"http:\/\/bigjimindustries.com\/wordpress\/index.php\/2010\/03\/erotic-capital\/"},"modified":"2010-03-30T14:57:22","modified_gmt":"2010-03-30T21:57:22","slug":"erotic-capital","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2010\/03\/30\/erotic-capital\/","title":{"rendered":"Erotic Capital"},"content":{"rendered":"

from Prospect Magazine<\/a><\/em><\/p>\n

Have you got erotic capital?<\/h1>\n

CATHERINE HAKIM<\/a><\/p>\n

It can be just as valuable as a university degree\u2014especially for women<\/strong><\/p>\n

<\/p>\n

Katie Price, aka Jordan, does not owe her astonishing success to university<\/em><\/p>\n

\n

Michelle and Barack Obama have it. Carla Bruni and David Beckham have it. Jordan has even made a career from it. So great is the advantage \u201cerotic capital\u201d can bring to the labour market\u2014especially in sport, the arts, media and advertising\u2014that it often outweighs educational qualifications.It\u2019s a term I coined to refer to a nebulous but crucial combination of physical and social attractiveness. Properly understood, erotic capital is what economists call a \u201cpersonal asset,\u201d ready to take its place alongside economic, cultural, human and social capital. It is just (if not more) as important for social mobility and success.<\/p>\n

Erotic capital goes beyond beauty to include sex appeal, charm and social skills, physical fitness and liveliness, sexual competence and skills in self-presentation, such as face-painting, hairstyles, clothing and all the other arts of self-adornment. Most studies capture only one facet of it: photographs measure beauty or sex appeal, psychologists measure confidence and social skills, sex researchers ask about seduction skills and numbers of partners. Yet women have long excelled at such arts: that\u2019s why they tend to be more dressed up than men at parties. They make more effort to develop the \u201csoft skills\u201d of charm, empathy, persuasion, deploying emotional intelligence and \u201cemotional labour.\u201d Indeed, the final element of erotic capital is unique to women: bearing children.<\/p>\n

[\u00a0click to continue reading at Prospect<\/a>\u00a0]<\/p>\n","protected":false},"excerpt":{"rendered":"

from Prospect Magazine Have you got erotic capital? CATHERINE HAKIM It can be just as valuable as a university degree\u2014especially for women Katie Price, aka Jordan, does not owe her astonishing success to university Michelle and Barack Obama have it. Carla Bruni and David Beckham have it. Jordan has even made a career from it. […]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2367","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/2367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=2367"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/2367\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=2367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=2367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=2367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}