{"id":2131,"date":"2009-11-08T15:34:47","date_gmt":"2009-11-08T22:34:47","guid":{"rendered":"http:\/\/bigjimindustries.com\/wordpress\/index.php\/2009\/11\/the-great-age-of-infrastructure\/"},"modified":"2009-11-08T15:35:45","modified_gmt":"2009-11-08T22:35:45","slug":"the-great-age-of-infrastructure","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2009\/11\/08\/the-great-age-of-infrastructure\/","title":{"rendered":"Kindle &#038; The Great Age of Infrastructure"},"content":{"rendered":"<p><em><a href=\"http:\/\/thebrandbubble.com\/blog\/index.php\/2009\/08\/19\/the-great-age-of-infrastructure\/\" target=\"_blank\">from John Gerzema&#8217;s THE BRAND BUBBLE<\/a><\/em><\/p>\n<h1>The Great Age of Infrastructure<\/h1>\n<p>by\u00a0JOHN GERZEMA\u00a0on\u00a0AUGUST 19, 2009<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm1.static.flickr.com\/146\/364568738_c012e6c23a_m_d.jpg\" style=\"margin-top: 0px; margin-right: 10px; margin-bottom: 1.667em; margin-left: 10px; float: left; padding: 0px\" height=\"153\" width=\"240\" title=\"Power Lines\" class=\"alignleft\" \/>I had an interesting discussion with\u00a0<a href=\"http:\/\/bigjimindustries.com\/wordpress\/\" target=\"_blank\" style=\"color: #2361a1; text-decoration: underline; padding: 0px; margin: 0px\">James Fre<\/a>y, author of \u2018A Million Little Pieces\u2019 and \u2018Bright Shiny Morning\u2019 the other day. \u00a0He was showing me all the books he was reading on his Kindle. I think if Jeff Bezos would have been at this barbeque, he would have signed up James to do his ads. \u00a0But the interesting point James raised was that the value isn\u2019t the device, but the pipe. Kindle isn\u2019t really beautiful, or incredibly versatile. But because Amazon has built the means to virtually access books, magazines and other literature anytime, anywhere, our reading behavior is being transformed.<\/p>\n<p>Like iPod\u2019s value is in iTunes, and iPhone in its applications, infrastructure is once again, king. Just as Tom Friedman pointed out that\u00a0<a href=\"http:\/\/en.wikipedia.org\/wiki\/The_World_Is_Flat\" target=\"_blank\" style=\"color: #2361a1; text-decoration: underline; padding: 0px; margin: 0px\">cheap fiber optics after the 2000 recession<\/a>\u00a0enabled global commerce, the investments of the early part of this decade by Amazon, Apple, Cisco and others are now bearing fruit as this recession begins to abate. And this is creating value for a whole host of new partners. Consider my conversations last week with Andrew Rashbass, CEO of the Economist, they have\u00a0<a href=\"http:\/\/thebrandbubble.com\/blog\/index.php\/2009\/08\/13\/lunch-with-the-economist\/\" target=\"_blank\" style=\"color: #2361a1; text-decoration: underline; padding: 0px; margin: 0px\">found a burgeoning Kindle audience<\/a>, which supplements their existing print readership.<\/p>\n<p>[ <a href=\"http:\/\/thebrandbubble.com\/blog\/index.php\/2009\/08\/19\/the-great-age-of-infrastructure\/\" target=\"_blank\">click to continue reading at TheBrandBubble.com<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>from John Gerzema&#8217;s THE BRAND BUBBLE The Great Age of Infrastructure by\u00a0JOHN GERZEMA\u00a0on\u00a0AUGUST 19, 2009 I had an interesting discussion with\u00a0James Frey, author of \u2018A Million Little Pieces\u2019 and \u2018Bright Shiny Morning\u2019 the other day. \u00a0He was showing me all the books he was reading on his Kindle. I think if Jeff Bezos would have [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-2131","post","type-post","status-publish","format-standard","hentry","category-culture-art","category-literary-news"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/2131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=2131"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/2131\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=2131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=2131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=2131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}