{"id":1540,"date":"2009-04-22T00:23:13","date_gmt":"2009-04-22T07:23:13","guid":{"rendered":"http:\/\/bigjimindustries.com\/wordpress\/index.php\/2009\/04\/screw-branding-brando\/"},"modified":"2009-04-22T06:24:06","modified_gmt":"2009-04-22T13:24:06","slug":"screw-branding-brando","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2009\/04\/22\/screw-branding-brando\/","title":{"rendered":"Screw Branding Brando"},"content":{"rendered":"<p><em><a href=\"http:\/\/www.nytimes.com\/2009\/04\/22\/opinion\/22wed4.html\" target=\"_blank\">from the NY Times<\/a><\/em><\/p>\n<p><span class=\"Apple-style-span\" style=\"line-height: normal; font-size: 24px\">The Brando Brand<\/span><\/p>\n<p>Perhaps one day movie stars and celebrities will leave their names and likenesses to the public domain. That would clear up what might be called the Brando problem \u2014 the case of a major public figure who dies and leaves behind a potent if <a href=\"http:\/\/www.art-vantage.co.uk\/html\/abhik_gupta.html\" title=\"A Tribute to Marlon Brando by Abhik Gupta\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.art-vantage.co.uk\/assets\/images\/Apocalypse_Now_-_A_Tribute_to_Marlon_Brando_1_2008.jpg\" border=\"0\" vspace=\"10\" hspace=\"15\" width=\"250\" height=\"270\" align=\"left\" \/><\/a>contradictory image and no clear commercial legacy. The effort to create a Brando brand out of the Marlon Brando trust is in the hands of his rather oddly assorted trustees: a producer, an accountant and his former personal assistant. So far, their major activity has been suing companies for infringing upon Brando\u2019s name, which is trademarked.<\/p>\n<p>Creating a meaningful brand out of Brando \u2014 as opposed to merely warning off those who use his name without permission \u2014 will be no easy task. The search for the truly marketable Brando is likely to take some interesting twists.<\/p>\n<p>Will it be the young man who starred in the drama \u201cThe Wild One\u201d? The sullen but brilliant stage actor? Will it evoke thoughts of Don Corleone or Jor-El or Maria Schneider? Or will it be the figure who retreated to a private atoll in the South Pacific, where the trustees are planning to build a Brando-themed, ecologically minded resort?<\/p>\n<p>[ <a href=\"http:\/\/www.nytimes.com\/2009\/04\/22\/opinion\/22wed4.html\" target=\"_blank\">click to read full editorial at NYTimes.com<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>from the NY Times The Brando Brand Perhaps one day movie stars and celebrities will leave their names and likenesses to the public domain. That would clear up what might be called the Brando problem \u2014 the case of a major public figure who dies and leaves behind a potent if contradictory image and no [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-1540","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/1540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=1540"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/1540\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=1540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=1540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=1540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}