{"id":14233,"date":"2026-06-06T14:53:58","date_gmt":"2026-06-06T21:53:58","guid":{"rendered":"https:\/\/bigjimindustries.com\/wordpress\/?p=14233"},"modified":"2026-07-08T14:56:47","modified_gmt":"2026-07-08T21:56:47","slug":"pickem-up-driveem-out","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2026\/06\/06\/pickem-up-driveem-out\/","title":{"rendered":"Pick&#8217;em Up, Drive&#8217;em Out."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/www.nytimes.com\/2026\/06\/05\/business\/pickup-trucks-ads-ram-rumble-bee.html?unlocked_article_code=1.n1A.dd2s.DZAzeEVueh4C&amp;smid=url-share\" target=\"_blank\" rel=\"noreferrer noopener\">from The New York Times<\/a><\/em><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">To Sell Trucks, Break Out the Cowboys and Wrap Them in Old Glory<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Americans \u2014 especially American men \u2014 love trucks, and high gas prices aren\u2019t swaying automakers. Ram has a new line of fuel-guzzling muscle trucks, and some in-your-face ads to sell them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By\u00a0Roy Furchgott<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/static01.nyt.com\/images\/2026\/06\/01\/business\/00wheels-truck1\/00wheels-truck1-articleLarge.jpg?quality=75&amp;auto=webp&amp;disable=upscale\" alt=\"A large yellow-and-black pickup truck spinning its rear wheels to kick up smoke.\"\/><figcaption class=\"wp-element-caption\"><em>The 2027 Ram 1500 Rumble Bee SRT. \u201cRam buyers like other people to know that they are driving a Ram truck,\u201d one analyst said.Credit&#8230;Stellantis<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With fuel prices stubbornly high, it would seem a bad time to unleash new gas guzzlers. But Ram, Stellantis\u2019s badge for brawny pickups, has introduced a line of muscle trucks, betting that most buyers are more concerned about their manliness than the price of gas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not a bad bet. At the risk of turning off some, Ram knows its buyers: American men (mostly) whose taste \u2014 reflected in ads \u2014 runs toward the Ultimate Fighting Championship, comely cowgirls on mechanical bulls, a Guns N\u2019 Roses soundtrack and unapologetically large, loud trucks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[ <a href=\"https:\/\/www.nytimes.com\/2026\/06\/05\/business\/pickup-trucks-ads-ram-rumble-bee.html?unlocked_article_code=1.n1A.dd2s.DZAzeEVueh4C&amp;smid=url-share\" target=\"_blank\" rel=\"noreferrer noopener\">click to continue reading at NYT<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>from The New York Times To Sell Trucks, Break Out the Cowboys and Wrap Them in Old Glory Americans \u2014 especially American men \u2014 love trucks, and high gas prices aren\u2019t swaying automakers. Ram has a new line of fuel-guzzling muscle trucks, and some in-your-face ads to sell them. By\u00a0Roy Furchgott With fuel prices stubbornly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-14233","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/14233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=14233"}],"version-history":[{"count":1,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/14233\/revisions"}],"predecessor-version":[{"id":14234,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/14233\/revisions\/14234"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=14233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=14233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=14233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}