{"id":14207,"date":"2026-05-08T11:41:44","date_gmt":"2026-05-08T18:41:44","guid":{"rendered":"https:\/\/bigjimindustries.com\/wordpress\/?p=14207"},"modified":"2026-05-19T11:45:22","modified_gmt":"2026-05-19T18:45:22","slug":"adidas-magic","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2026\/05\/08\/adidas-magic\/","title":{"rendered":"Adidas Magic"},"content":{"rendered":"\n

from the New York Times<\/a><\/em><\/p>\n\n\n\n

How Adidas created its 1:59 marathon super shoe: From \u2018unreasonable ambition\u2019 to \u2018actual magic\u2019<\/h1>\n\n\n\n

By\u00a0Liam Tharme<\/a><\/p>\n\n\n\n

\"Sabastian
Sawe obliterated the men’s marathon world record wearing Adidas’ Pro Evo 3s.\u00a0Alex Davidson \/ Getty Images<\/em><\/figcaption><\/figure>\n\n\n\n

No sooner had Sabastian Sawe broken the tape at the London Marathon than the Kenyan was posing for photos, proudly holding up his Adidas shoe, with \u201c1:59:30\u201d and \u201cWR\u201d written along the sole in black ink.<\/p>\n\n\n\n

History had been made, a significant barrier surpassed,\u00a0the first legal sub-two-hour marathon<\/a>. He did not just break the world record, he obliterated it, beating Kelvin Kiptum\u2019s mark (2:00:35 at the 2023 Chicago Marathon) by more than a minute. Yomif Kejelcha, coming home second, also ran under two hours,\u00a0finishing just 11 seconds behind<\/a>. Tigst Assefa lowered her own world record by nine seconds (to 2:15:41) in the women\u2019s race.<\/p>\n\n\n\n

All three are Adidas athletes and all raced in the Pro Evo 3. It was an incredible debut for a shoe that Adidas says\u00a0is the lightest and best it has made<\/a>\u00a0\u2014 testing data shows 1.6 percent running economy improvements compared to the Pro Evo 2.<\/p>\n\n\n\n

[ click to continue reading at NYT<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"

from the New York Times How Adidas created its 1:59 marathon super shoe: From \u2018unreasonable ambition\u2019 to \u2018actual magic\u2019 By\u00a0Liam Tharme No sooner had Sabastian Sawe broken the tape at the London Marathon than the Kenyan was posing for photos, proudly holding up his Adidas shoe, with \u201c1:59:30\u201d and \u201cWR\u201d written along the sole in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-14207","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/14207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=14207"}],"version-history":[{"count":1,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/14207\/revisions"}],"predecessor-version":[{"id":14208,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/14207\/revisions\/14208"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=14207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=14207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=14207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}