{"id":14196,"date":"2026-05-02T11:10:48","date_gmt":"2026-05-02T18:10:48","guid":{"rendered":"https:\/\/bigjimindustries.com\/wordpress\/?p=14196"},"modified":"2026-05-19T11:14:25","modified_gmt":"2026-05-19T18:14:25","slug":"derby-luxe","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2026\/05\/02\/derby-luxe\/","title":{"rendered":"Derby Luxe"},"content":{"rendered":"\n

from the National Post<\/a><\/em><\/p>\n\n\n\n

Kentucky Derby\u2019s $400,000 suites sell out in bigger luxury bet<\/h1>\n\n\n\n

By\u00a0Aysha Diallo,\u00a0Bloomberg News<\/a><\/p>\n\n\n\n

\"\"
Like many live sporting and entertainment events, the risk of pricing out loyal and less wealthy fans is a possibility for the more than century-old Kentucky Derby. (Bloomberg)<\/em><\/figcaption><\/figure>\n\n\n\n

This year\u2019s Kentucky Derby will be the most luxurious ever \u2013 part of a nearly $1 billion investment plan to fortify horseracing\u2019s marquee event as the sport faces declining interest.<\/p>\n\n\n\n

Churchill Downs Inc., the publicly traded owner of the Derby and other racetracks, is offering ever more lavish experiences for deep-pocketed fans, including $400,000 suites at the finish line.<\/p>\n\n\n\n

The demand is extremely strong for our luxury and high-end segment,\u201d said Sarah Contardo, senior vice president for sales and strategy at Churchill Downs.<\/p>\n\n\n\n

The company aims to keep boosting that supply after announcing a strategy in early 2025 to add more premium experiences over the next few years. That includes a revamped five-story terraced structure on the first turn and adding suites on the home stretch. Even the infield, the general admission section known for drunken and mud-soaked partying, is getting upgraded with pricier amenities such as rooftop views.<\/p>\n\n\n\n

[ click to continue reading at National Post<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"

from the National Post Kentucky Derby\u2019s $400,000 suites sell out in bigger luxury bet By\u00a0Aysha Diallo,\u00a0Bloomberg News This year\u2019s Kentucky Derby will be the most luxurious ever \u2013 part of a nearly $1 billion investment plan to fortify horseracing\u2019s marquee event as the sport faces declining interest. Churchill Downs Inc., the publicly traded owner of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-14196","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/14196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=14196"}],"version-history":[{"count":1,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/14196\/revisions"}],"predecessor-version":[{"id":14198,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/14196\/revisions\/14198"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=14196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=14196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=14196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}