{"id":14041,"date":"2025-09-22T13:12:32","date_gmt":"2025-09-22T20:12:32","guid":{"rendered":"https:\/\/bigjimindustries.com\/wordpress\/?p=14041"},"modified":"2025-10-11T13:19:31","modified_gmt":"2025-10-11T20:19:31","slug":"i-will-be-womanly-and-true","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2025\/09\/22\/i-will-be-womanly-and-true\/","title":{"rendered":"I will be womanly and true."},"content":{"rendered":"\n<p><em><a href=\"https:\/\/www.wsj.com\/style\/fashion\/sorority-recruitment-rush-tok-bama-rush-influencers-534c3aa7\" target=\"_blank\" rel=\"noreferrer noopener\">from The Wall Street Journal<\/a><\/em><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Sorority Girls Are Cashing In Big for Their Viral Rush Videos<\/h1>\n\n\n\n<p>Like college athletes earning brand endorsements, sororities are now the target of companies looking to advertise products on social media<\/p>\n\n\n\n<p>By\u00a0<a href=\"https:\/\/www.wsj.com\/news\/author\/sarah-spellings\" target=\"_blank\" rel=\"noreferrer noopener\">Sarah Spellings<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sorority Video\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/ZSgc1wjkRRU?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">dd<\/figcaption><\/figure>\n\n\n\n<p>Blythe Beardsley and her fellow Kappa Kappa Gammas were looking to reach sorority hopefuls when they posted a choreographed dance set to \u201cThe Sweet Escape\u201d by Gwen Stefani in August. The clip ended up reaching far beyond the University of Arizona, with over 38 million views on TikTok, and garnering lots of comments about Beardsley, who is front and center in the dance formation. \u201cBlythe could steal my man and I would be the one to say sorry\u201d one person wrote.<\/p>\n\n\n\n<p>[ <a href=\"https:\/\/www.wsj.com\/style\/fashion\/sorority-recruitment-rush-tok-bama-rush-influencers-534c3aa7\" target=\"_blank\" rel=\"noreferrer noopener\">click to continue reading at WSJ<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>from The Wall Street Journal Sorority Girls Are Cashing In Big for Their Viral Rush Videos Like college athletes earning brand endorsements, sororities are now the target of companies looking to advertise products on social media By\u00a0Sarah Spellings Blythe Beardsley and her fellow Kappa Kappa Gammas were looking to reach sorority hopefuls when they posted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-14041","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/14041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=14041"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/14041\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=14041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=14041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=14041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}