{"id":1397,"date":"2009-02-23T11:34:58","date_gmt":"2009-02-23T18:34:58","guid":{"rendered":"http:\/\/bigjimindustries.com\/wordpress\/index.php\/2009\/02\/body-copy-by-michael-craven\/"},"modified":"2009-02-23T11:35:59","modified_gmt":"2009-02-23T18:35:59","slug":"body-copy-by-michael-craven","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2009\/02\/23\/body-copy-by-michael-craven\/","title":{"rendered":"BODY COPY by Michael Craven"},"content":{"rendered":"

from AdWeek<\/a><\/span><\/p>\n

<\/span><\/p>\n

Profile: Michael Craven<\/h3>\n

Crispin creative exec pens ‘Body Copy,’ a murder mystery set in the agency world<\/h3>\n

Feb 22, 2009<\/p>\n

-By Eleftheria Parpis<\/a><\/p>\n

\"adweek\/photos\/stylus\/71979-MichaelCravenL.jpg\"<\/p>\n

Michael Craven<\/p>\n

“Ad agencies provide a good canvass for a murder mystery,” says Michael Craven, a 38-year old associate creative director at Crispin Porter + Bogusky, explaining the setting of his recently-published first novel,\u00a0Body Copy.<\/em>\u00a0“There are a lot of smart people, attractive people, people who are semi-famous and creative people who don’t necessarily make decisions in a rational way — and then of course there is jealousy and ego sometimes. There are some nice ingredients for a crime story.”

The Harper novel tells the tale of a former pro surfer turned P.I. who investigates the murder of the famous creative director at Parker\/Gale, a fictitious Los Angeles agency known for its award-winning work. One chief suspect is an envious, not-so-celebrated local competitor.

“I love detective novels and always wanted to write one,” says Craven, a Jacksonville, Fla., native who studied English at the University of Georgia before beginning his advertising career as an assistant at Grey Entertainment in New York in the mid-90s.

“I had a vague sense that I wanted to be a writer,” says Craven, who counts Ross Macdonald, Carl Hiaasen and friend James Frey as a few of his favorite authors. “But I didn’t know what kind of writer or really what that meant or how you made that happen.”

<\/p>\n

A friend at Simon & Schuster, where he first worked after moving to New York post-graduation in 1992, introduced him to someone at Grey and set him on a career path in advertising that took him to MTV’s in-house agency, then to TBWA\\Chiat\\Day in Playa del Rey, Calif., and most recently to Crispin, where he began as a senior copywriter on Burger King in 2007 and now serves as an associate creative director on the Microsoft account.<\/p>\n

<\/span>[ click to continue reading at AdWeek.com<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"

from AdWeek Profile: Michael Craven Crispin creative exec pens ‘Body Copy,’ a murder mystery set in the agency world Feb 22, 2009 -By Eleftheria Parpis Michael Craven “Ad agencies provide a good canvass for a murder mystery,” says Michael Craven, a 38-year old associate creative director at Crispin Porter + Bogusky, explaining the setting of […]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1397","post","type-post","status-publish","format-standard","hentry","category-literary-news"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/1397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=1397"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/1397\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=1397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=1397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=1397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}