{"id":13423,"date":"2024-07-23T12:38:52","date_gmt":"2024-07-23T19:38:52","guid":{"rendered":"https:\/\/bigjimindustries.com\/wordpress\/?p=13423"},"modified":"2024-09-19T12:42:24","modified_gmt":"2024-09-19T19:42:24","slug":"damn-these-berries-are-good","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2024\/07\/23\/damn-these-berries-are-good\/","title":{"rendered":"Damn these berries are good!"},"content":{"rendered":"\n

from The Wall Street Journal <\/a><\/em><\/p>\n\n\n\n

Why America\u2019s Berries Have Never Tasted So Good<\/h1>\n\n\n\n

Driscoll\u2019s had to figure out how to breed, produce and sell its most flavorful strawberries and raspberries. Now the strategy is starting to bear fruit.<\/p>\n\n\n\n

By\u00a0Ben Cohen<\/a><\/p>\n\n\n\n

\"\"
The ultimate goal for the Sweetest Batch program is also to boost the quality of strawberries, blueberries, raspberries and blackberries of all varieties.<\/em><\/figcaption><\/figure>\n\n\n\n

WATSONVILLE, Calif.\u2014The strawberries of America\u2019s future are as rich and juicy as the story of how they came to be. <\/p>\n\n\n\n

They look resplendent. They taste like candy and fruit punch. They\u2019re just firm enough to hold their shape when you bite into one and soft enough that it will melt in your mouth. They\u2019re also related to a blueberry halfway across the world that was nearly lost to history. <\/p>\n\n\n\n

It\u2019s a typically cool morning in Northern California, before the fog makes way for yet another sunny day, when Soren Bjorn grabs, twists and snaps a perfectly ripe strawberry right off the plant. As the chief executive of Driscoll\u2019s,\u00a0the world\u2019s largest berry company<\/a>, he knows everything about the luscious hunk of fruit in his hands\u2014and he knows that it\u2019s something of a miracle.\u00a0<\/p>\n\n\n\n

Every year, the company develops and studies 125,000 strawberry varieties in search of the handful that Driscoll\u2019s will sell across the country and around the world. But until recently, one type of strawberry never actually made it to the grocery store. <\/p>\n\n\n\n

\u201cWe threw out the absolute sweetest, best-tasting berries that we had in our whole gene pool,\u201d Bjorn said. <\/p>\n\n\n\n

[ click to continue reading at WSJ<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"

from The Wall Street Journal Why America\u2019s Berries Have Never Tasted So Good Driscoll\u2019s had to figure out how to breed, produce and sell its most flavorful strawberries and raspberries. Now the strategy is starting to bear fruit. By\u00a0Ben Cohen WATSONVILLE, Calif.\u2014The strawberries of America\u2019s future are as rich and juicy as the story of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-13423","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/13423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=13423"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/13423\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=13423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=13423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=13423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}