{"id":12796,"date":"2023-05-31T20:50:34","date_gmt":"2023-05-31T20:50:34","guid":{"rendered":"https:\/\/bigjimindustries.com\/wordpress\/?p=12796"},"modified":"2023-06-04T20:53:16","modified_gmt":"2023-06-04T20:53:16","slug":"return-of-the-scout","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2023\/05\/31\/return-of-the-scout\/","title":{"rendered":"Return of The Scout"},"content":{"rendered":"\n

from The Wall Street Journal<\/a><\/em><\/p>\n\n\n\n

Volkswagen Bets an Old SUV Can Help It Win Over Americans<\/h1>\n\n\n\n

Scout chief Scott Keogh is banking on pure Americana for VW to finally break through in the key market<\/p>\n\n\n\n

By\u00a0William Boston<\/a><\/p>\n\n\n\n

\nhttps:\/\/www.youtube.com\/watch?v=nKj3sjmRm5U\n<\/div><\/figure>\n\n\n\n

BERLIN\u2014After decades of trying to sell German engineering to Americans only to end up with a tiny slice of the world\u2019s most profitable car market,\u00a0Volkswagen<\/a>\u00a0VOW\u00a04.85%increase; green up pointing triangle<\/a>\u00a0has a new strategy: Pretend it is American.\u00a0<\/p>\n\n\n\n

Inspired by electric-truck startups like\u00a0Rivian<\/a>\u00a0and the buzz around\u00a0Tesla<\/a>\u2019s planned pickup, the European car giant is about to relaunch the defunct Scout brand as an off-road electric vehicle made to Americans\u2019 tastes.\u00a0<\/p>\n\n\n\n

VW is hoping that the combination of a U.S. brand, a marketing message heavy on Americana, and a foray into SUVs and\u00a0pickup trucks<\/a>\u2014the biggest and most profitable segment of the U.S. car market\u2014can finally boost its presence in the country.\u00a0<\/p>\n\n\n\n

The stakes couldn\u2019t be higher for VW, which has become reliant on China for almost half its sales. As it\u00a0loses ground there<\/a>\u00a0to nimbler homegrown EV startups, it is under pressure to increase its presence in other markets, and the U.S. is where it has the most headroom.<\/p>\n\n\n\n

[ click to continue reading at WSJ<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"

from The Wall Street Journal Volkswagen Bets an Old SUV Can Help It Win Over Americans Scout chief Scott Keogh is banking on pure Americana for VW to finally break through in the key market By\u00a0William Boston BERLIN\u2014After decades of trying to sell German engineering to Americans only to end up with a tiny slice […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-12796","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/12796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=12796"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/12796\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=12796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=12796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=12796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}