{"id":12707,"date":"2023-04-24T03:35:21","date_gmt":"2023-04-24T03:35:21","guid":{"rendered":"https:\/\/bigjimindustries.com\/wordpress\/?p=12707"},"modified":"2023-04-28T17:10:19","modified_gmt":"2023-04-28T17:10:19","slug":"go-slutty-vegan-go","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2023\/04\/24\/go-slutty-vegan-go\/","title":{"rendered":"Go SLUTTY VEGAN Go!"},"content":{"rendered":"\n

from The New Yorker<\/a><\/em><\/p>\n\n\n\n

How Slutty Vegan Puts the Party in Plant-Based Food<\/h1>\n\n\n\n

Pinky Cole\u2019s Atlanta-based burger chain is valued at a hundred million dollars. Can racy branding take vegan food mainstream?<\/p>\n\n\n\n

By\u00a0Charles Bethea<\/a><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Pinky Cole<\/strong> says most of her customers are meat-eaters and \u201cwe like it that way.\u201d Photographs by Ross Landenberger for The New Yorker<\/em><\/p>\n\n\n\n

On a recent Saturday evening at the flagship branch of Slutty Vegan, an Atlanta-based burger chain, a hulking former strip-club bouncer was working the door, under a bright sign that read \u201ceat plants ya slut<\/em>.\u201d A dozen people were queued up outside. Another employee, wearing a T-shirt with the restaurant\u2019s name in the style of Run DMC\u2019s logo, shouted through a microphone as each customer stepped forward, \u201cIt\u2019s Slutty Saturday!\u201d If the person was a first-time patron, and admitted it, the employee added, \u201cVirgin slut!\u201d<\/p>\n\n\n\n

Inside, a d.j. positioned near a rack of merch was playing Drake and Aaliyah at discoth\u00e8que decibel levels. Three white guys in their late twenties\u2014virgin sluts, all of them\u2014peered up at the menu placard, which included such burgers as the Fussy Hussy (vegan cheese, caramelized onions; $13), the Super Slut (guacamole, jalape\u00f1os; $15), and the M\u00e9nage \u00e0 Trois (vegan bacon, vegan shrimp; $19). All were made with plant-based patties from Impossible Foods and doused with a spicy orange \u201cslut sauce.\u201d<\/p>\n\n\n\n

\u201cWe love meat,\u201d one of the guys said. \u201cWe were debating going to a barbecue, but he\u201d\u2014he gestured at his friend\u2014\u201creally wanted to be called a slut today.\u201d<\/p>\n\n\n\n

In recent years, proponents of plant-based eating have gone to creative lengths to counter veganism\u2019s reputation as preachy and abstemious. Michelin-starred restaurants such as Eleven Madison Park, in New York, have tried to sell customers on the idea that even all-veggie tasting menus can be worth the price of a month\u2019s rent. At the other end of the scale, substitute-meat brands have made inroads into the fast-food industry: there are now Impossible Whoppers at Burger King and Beyond Meat sausage links in supermarket freezer aisles. But perhaps no establishment has done as much as Slutty Vegan to challenge the perception that a vegan diet is by and for pleasureless people.<\/p>\n\n\n\n

The company\u2019s founder and C.E.O., Pinky Cole, is thirty-five years old, with waist-length pink ombr\u00e9 dreadlocks. She wears a necklace with the word \u201cvegan\u201d and a marijuana leaf encrusted in diamonds. Her entrepreneurial streak dates back to her youth in Baltimore, when she and a high-school friend would buy McChickens for a dollar and sell them to their classmates for two. Cole estimates that three-quarters of Slutty Vegan\u2019s customers are meat-eaters. \u201cWe like it that way,\u201d she told me recently. \u201cIt\u2019s not a vegan concept where we\u2019re this glorified group that\u2019s better than everybody else.\u201d Though plant-based, a Slutty Vegan burger is not exactly health food. Cole declined to share nutritional information with me, but said, \u201cI won\u2019t sit here and tell you to eat Slutty Vegan every single day, all day. But I do want you to understand that veganism can be healthier, even if it starts with burgers and fries.\u201d<\/p>\n\n\n\n

[ click to continue reading at The New Yorker<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"

from The New Yorker How Slutty Vegan Puts the Party in Plant-Based Food Pinky Cole\u2019s Atlanta-based burger chain is valued at a hundred million dollars. Can racy branding take vegan food mainstream? By\u00a0Charles Bethea Pinky Cole says most of her customers are meat-eaters and \u201cwe like it that way.\u201d Photographs by Ross Landenberger for The […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-12707","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/12707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=12707"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/12707\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=12707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=12707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=12707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}