{"id":12334,"date":"2022-11-09T10:59:30","date_gmt":"2022-11-09T17:59:30","guid":{"rendered":"https:\/\/BigJimIndustries.com\/wordpress\/?p=12334"},"modified":"2022-12-03T11:02:16","modified_gmt":"2022-12-03T18:02:16","slug":"the-welcome-hangover","status":"publish","type":"post","link":"https:\/\/bigjimindustries.com\/wordpress\/2022\/11\/09\/the-welcome-hangover\/","title":{"rendered":"The Welcome Hangover"},"content":{"rendered":"\n

from VICE<\/a><\/em><\/p>\n\n\n\n

How Alcohol Lost Its Cool<\/h1>\n\n\n\n

A third of pub visits are now alcohol-free, but drinking has been losing its cred in pop culture for a while now.<\/p>\n\n\n\n

by Daisy Jones<\/p>\n\n\n\n

\"\"<\/a>
COLLAGE: OWAIN ANDERSON, ALL IMAGES VIA ALAMY<\/figcaption><\/figure>\n\n\n\n

\u201cWake up in the mornin’ feelin’ like P Diddy \/ Grab my glasses, I’m out the door, I’m gonna hit this city \/ Before I leave, brush my teeth with a bottle of Jack \/ ‘Cause when I leave for the night, I ain’t comin’ back\u2026<\/em>\u201d<\/p>\n\n\n\n

If you’re over the age of 25, you probably remember the very catchy and silly opening lines from the Ke$ha song \u201cTik Tok<\/a>,\u201d released in 2009. The song was everywhere \u2013\u00a0on radios, soundtracking uni halls pre-drinks, blasting onto sticky dancefloors while people with side fringes and denim shorts over tights snogged each other before the DJ cut to \u201cTipsy<\/a>\u201d\u00a0by J-Kwon.\u00a0<\/p>\n\n\n\n

This was also the era of\u00a0Skins<\/a><\/em>\u00a0\u2013 a TV show that announced itself with an\u00a0advert of teens<\/a>\u00a0looking fucked off their faces, vomiting one after the other. It was a time when you couldn’t open the pages of the\u00a0NME<\/em>\u00a0without encountering an ex-Libertine swigging from an old pirate-looking bottle of rum or someone from an electroclash band in glittery jeggings glugging straight champers. And when Rihanna rounded the decade off by releasing \u201cCheers (I’ll Drink to That)<\/a>\u201d in 2010, most of us thought everyone would spend the years ahead doing just that. Just as they always had done. Cheers to the freakin’ weekend. I’ll drink to that.\u00a0<\/p>\n\n\n\n

But over ten years have passed and look around you: booze has all but dried up. According to a 2022 survey from Drinkaware, 26 percent of 16 to 24-year-olds in the UK\u00a0are now \u201cfully teetotal\u201d<\/a>. In August, a report from KAM and Lucky Saint found that almost\u00a0a third of all pub visits<\/a>\u00a0are now alcohol-free. This isn’t a new or sudden shift either: The non-alcoholic beverages market has grown by\u00a0over 506 percent<\/a>\u00a0since 2015, and Google searches for “sober curious” peaked in 2021 following the pandemic. Stories about\u00a0Gen Z<\/a>\u00a0and even\u00a0millennials<\/a>\u00a0becoming sick of\u00a0drinking<\/a>\u00a0have barely left the news cycle.<\/p>\n\n\n\n

[ click to continue reading at VICE<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"

from VICE How Alcohol Lost Its Cool A third of pub visits are now alcohol-free, but drinking has been losing its cred in pop culture for a while now. by Daisy Jones \u201cWake up in the mornin’ feelin’ like P Diddy \/ Grab my glasses, I’m out the door, I’m gonna hit this city \/ […]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-12334","post","type-post","status-publish","format-standard","hentry","category-culture-art"],"_links":{"self":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/12334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/comments?post=12334"}],"version-history":[{"count":0,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/posts\/12334\/revisions"}],"wp:attachment":[{"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/media?parent=12334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/categories?post=12334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigjimindustries.com\/wordpress\/wp-json\/wp\/v2\/tags?post=12334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}