Hung Up: The State of Rock Poster Art
[10 November 2008]
With major labels fading and promotional budgets cut to the bone, can rock-concert poster art survive? Can it even thrive?
by Stacey Brook
In the paper-and-ink universe of Brooklyn poster artists Kayrock and Wolfy, of Kayrock Screenprinting, the indie rock band Oneida sounds like two yellow chickens pecking their way through a hypnotic funhouse background. Or like double monkey gargoyle heads floating against a honeycomb pattern of primary colors. Or serpentine dragons and medieval beasts worthy of fairy tales, slinking through a sea of blood red around a light-blue Care Bear. Basically, the band sounds like anything Kayrock and Wolfy’s prolific imaginations squeeze through their aluminum screens.
Oneida’s lead singer, Bobby Matador, who describes his band as “loud, fast, and repetitive,” says, “One of my favorite posters that Kayrock and Wolfy ever made for us was just a bunch of shit that Kayrock took from Tin Tin comics and a Hawkwind album cover. You really don’t ever know where it’s gonna come from.”
Since they began working together in 2000, the Kayrock duo have spent their days designing and hand-pulling promotional posters in a two-story, graffiti-ensconced warehouse in Williamsburg, Brooklyn, precisely saturating archival paper with ink from plastic quart containers, swapping out screens while aligning print registers, and tweaking last-minute designs. On machines cobbled together from old printer parts, Kayrock Screenprinting gives hundreds of bands identity on paper, churning out designs for such groups as Tall Firs, Les Savy Fav, Deerhoof, and Tiger Mountain. This isn’t a matter of glossy, label-sanctioned photos slapped with crass and impersonal “Fill in the Date” footers. Kayrock and Wolfy create original posters for tours and know the bands they are hired to represent on paper, often intimately. The work is always informed by the music, and lovers of both music and art are drawn to them. Their creations are a far cry from the flimsy promotional one-sheets that propagate modern-day music venues and construction site walls. In a world of pummeling advertising, they are rare promotional artifacts that make you slow down and stare.