Holy Guacamole! A Group of ‘Taco-Loving Creatives’ Is Building a Pop-Up Museum Devoted to the Mexican Snack at SXSW
The pop-up promises to “deliver true Instagrammable goals.”
Avocados. Courtesy of Tacotopia.
The pop-up museum trend shows no sign of dying out as the latest Instagram trap is set to touch down in Austin, Texas, just in time for the SXSW film, music, and media festival, which runs from March 8 to 16. It’s called Tacotopia, and it’s already threatening to go on a six-city tour to New York, Los Angeles, Miami, Chicago, and Scottsdale, Arizona.
“The exhibit is part of a larger movement encompassing interactive and experiential art,” the press release helpfully points out for anyone who’s been hiding under a rock since Refinery29’s 29 Rooms and the Museum of Ice Cream ushered in this strange new age of ball pits and thematic odes to avocados, dreams, feminism, pizza, and rosé.
But this particular iteration doesn’t even pretend it’s there for anything more than to “deliver true Instagrammable goals” via larger-than-life immersive installations, according to its website. It will include such attractions as a foam pico de gallo ball pit, a “Señorita Needs a Margarita” lime swing, and a staircase leading to “Churro Heaven.”
It all feels vaguely sacrilegious: the jumping off point for the whole affair is a character dubbed the Goddess of Tacos, a cross between the Zapotec Goddess of Life and Ushnishavijaya, the Buddha Goddess of a Long Life. Tacotopia plans to work with local artists in all six cities to create unique installations for each stop on the tour.