Ikea is getting rid of its iconic catalog, one of the most popular books in the world, ending a 70-year print run
insider@insider.com (Grace Dean)
After almost 70 years, Swedish furniture giant Ikea is scrapping its iconic catalog.
The company will no longer produce print and digital versions of the book, it announced Monday.
It’s been touted as the most widely-distributed publication in the world, and more copies of the catalog are printed each year than the Bible or Quran.