MTV No Longer About ‘Music’
Published: February 08, 2010
MTV changed its logo for the first time in roughly 30 years on Monday.
It was a minor change with major symbolism. The network — known more for its scripted reality show programming these days than the music videos and industry it revolutionized — dropped the “Music Television” tagline from the Frank Olinsky-designed original.’
With the new look, MTV had those “Jersey Shore”-watching millennials in mind. Via the press release: