Art is the message on these billboards
The works by several visual artists will appear in an area bounded by the 405 freeway and downtown L.A.
James Welling, the creator of the blue diagonal piece billboard is a professor at UCLA. His art will appear in as part of a project by 22 visual artists.
By Scarlet Cheng, February 20, 2010
A grid of blue diagonals, the profiles of two men confronting each other, a series of colorful vertical stripes with an embedded phrase — these will be some of the enigmatic images flashing through our peripheral vision while driving in L.A. over the next six weeks.
They are three of the 21 visual artists’ billboards that have been going up in some of the most trafficked corridors of Los Angeles, part of a long percolating idea of Kimberli Meyer, director of the MAK Center for Art and Architecture at the Schindler House.
“How Many Billboards?” will be sited in the central part of the city, bounded on the west by the 405 freeway and on the east by downtown. (Maps are available at the Schindler House as well as posted on www.howmanybill boards.org.)
They were designed by 22 artists — one is a collaboration between the mother-son team of Martha Rosler and Josh Neufeld — most of them based in the Los Angeles area. Only a handful had done billboards before, but all were chosen by Meyer and co-curators Lisa Henry, Nizan Shaked and Gloria Sutton on their potential to realize outsized presentations.
The artists include James Welling, creator of the blue diagonal piece and a professor at UCLA; Jennifer Bornstein, subject of a MOCA Focus show in 2005; and Kori Newkirk, who was in the 2006 Whitney Biennial.
Several are known for their work in experimental film — Kenneth Anger, David Lamelas, Kerry Tribe and Yvonne Rainer, who is also a dancer-choreographer.