3BlackDot Announces 2 New Shows at NewFronts Debut
The production studio behind the film Queen & Slim also specializes in connecting brands with gaming influencers
By Scott Nover
Gaming took center stage at the 2020 Digital Content NewFronts today.
The entertainment studio claims to do a little bit of everything: producing feature films like the 2019 crime drama Queen & Slim, web series featuring YouTube stars and selling merchandise. And through brand and product integrations, they want to connect advertisers to their “hard-to-reach” audience.
At NewFronts, the company announced two new original series: Alpha Betas, an animated show in partnership with Starburns Industries, which produced the first two seasons of Cartoon Network’s Rick and Morty; and Party Chat, a scripted comedy, they described as the gaming analogue to the FX fantasy football-focused series The League.
Naturally, both series feature influencers in the gaming space—3BlackDot’s niche.
The company also bragged about its vertical integration.
“We own the ecosystem,” Dana Pirkle, vp, talent at 3BlackDot, said in the presentation. “We craft the content, we own the distribution and we deliver the monetization—all of it managed, directed and executed from within our network at a global scale.”