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from The Independent

Future of TV could be pills that make people hallucinate television shows, Netflix boss says

It might be a blue pill that makes you hallucinate in an entertaining way – and then another white pill that brings you back to normality, Reed Hastings said

by Andrew Griffin

The future of TV might everyone taking hallucinogenic drugs, according to the head of Netflix.

The threats to the streaming TV company might not be Amazon or other streaming services, but instead “pharmacological” ways of entertaining people, Reed Hastings has said.

And just as films and TV shows are a supposedly improved version of other entertainments, those same things might eventually become defunct, he said. In the same way that the cinema and TV screen made “the opera and the novel” much smaller, something else might be on the way to do the same thing, the Netflix boss said at a Wall Street Journal event.

Those challenges could come from anywhere, he said. They might not be another form of screen: “Is it VR, is it gaming, is it pharmacological?” Mr Hastings asked the event.

He went on to say that it might be possible that in the coming years someone will develop a drug that will make people get the same experiences that at the moment come from streaming services like Netflix. Apparently making reference to The Matrix, he said that we might be able to take one pill to escape into a hallucination and then another to come back.

[ click to continue reading at The Independent ]

Posted on October 30, 2016 by Editor

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