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Final Chapter of Pepsi Challenge: World-record 121 cars dancing in UAE desert for ‘Black Knight Decoded’

from Emirates 24|7 News

121 cars dancing in UAE desert: ‘Black Knight Decoded’ for world record

Final chapter of Pepsi Challenge brings UAE into picture

In the newest chapter of the Pepsi Challenge, Pepsi has released Black Knight Decoded, an epic short film by Pepsi in collaboration with Levity Entertainment Group (LEG) and UrtheCast, the ultra High-Definition video system located aboard the International Space Station, incorporating the world’s largest synchronised car dance, shot in the UAE desert from space.

The short film, which fuses scenes shot from space from 11 countries around the world, includes footage of 121 cars dancing in the UAE’s desert before forming a peace sign, which measures over 80 meters in diameter. The activation, which broke the Guinness World Record for the largest synchronized car dance in the world, was overseen by the renowned UK-based graffiti artist, INSA.

Set to an original track, ‘Miracles’, from Usher, the action-packed adventure film has a star-studded cast and a host of creative talent including Golden Globe nominee David Oyelowo, SAG Award winner Freida Pinto, Emmy Award winning director Jabbar Raisani, bestselling author James Frey.

Black Knight Decoded tells a powerful story about a father (Oyelowo), his daughter (Layla Crawford) and co-conspirator (Pinto) on their quest to decode radio signals transmitted from the Black Knight satellite where they rely on support from communities around the world to come together to communicate universal messages of hope, unity and peace.

[ click to read complete article at Emirates 24|7 News ]

Posted on November 23, 2015 by Editor

Filed under Bright Shiny News, Culture Music Art, Projects | | No Comments »