from The Las Vegas Sun

Strip Scribbles: $500K in gold at Caesars for James Frey’s ‘Endgame’; Eric Trump; Burlesque Festival

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A $500,000 gold coin display will be unveiled at Caesars Palace on Friday by international bestselling author James Frey. His new book Endgame is more than an adventure tale in an engrossing, high-stakes and apocalyptic trilogy.

It features an interactive puzzle comprised of clues that will lead to the location of a hidden key. The first reader who solves Endgame: The Calling and then finds the key can unlock the $500,000 and win the haul. The second book will have a $1 million prize and the third and final book even larger.

The gold will remain on display at the resort until the prize is won. “Endgame” follows the storylines of 12 characters as catastrophic events lead them on a global quest in search of three ancient keys that will save their own bloodlines and the world.

Twentieth Century Fox already has the movie option, and Google is creating a reality game. The puzzles will be solved using technology and social media. The gold haul will be kept in a secure case under security guard.

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